The Moonshot Cards are a set of cards that can be used to develop ideas. With Moonshot Thinking to the disruptive idea – Photo: Tools of Innovators PLAYFULLY TO THE BIG PLAN Mit Moonshot-Thinking zur disruptiven Idee – Foto: Tools of Innovators Moonshot Thinking seems to belong to the toolbox of an innovator more than ever.įor this reason, we also have set out to transfer this way of thinking into a tool to help ourselves but also our customers to learn disruptive thinking and to develop powerful visions for projects. Today we are facing major challenges that can hardly be solved with conventional incremental thinking. that provide a concrete framework for this approach. This also explains the great need for tools such as Design Thinking and Co. More time and energy must be invested to really understand a problem. This also characterizes today’s world, which is marked by ever-increasing complexity. ![]() It’s essentially about learning to ask the right questions. ![]() COMPLEXITY IS EVERYDAY LIFEĭeveloping a moonshot sounds easy, but it is hard work. ![]() These developments increasingly challenge companies to bring about radical changes and innovations. The ever-increasing level of innovation, the fact that markets are saturated, and the abundance of existing products are making incremental improvements the normal way of doing things. This is probably more true today than ever. Because as Google founder Larry Page described it, „a 10% improvement means that you do exactly the same as everyone else. One condition of moonshots is that they should bring about a 10-fold improvement of the current state or even solve the problem completely. This Rapid Evaluation Team evaluates the proposals quickly and without mercy: For the right mix of boldness and feasibility – twice as good is not enough. That’s why Teller set up a kind of jury of proven nerds from very different fields. In this way, of course, a lot of nonsense is being created. His concept consists of three main elements: He called these kinds of ideas with the potential to change the lives of millions of people, Moonshots. When Eric „Astro'“ Teller took over their leadership, he developed a specific approach to systematically develop such great, visionary ideas and put them into practice. These activities are bundled in a department called „X“. In addition to its advertising business, the search engine company Google is continuously searching for the next big idea. Ein Moonshot wurde so zu einem Synonym für besonders ambitionierte und die Welt verändernde Ziele. Trotz oder gerade wegen dieser Ungewissheit schaffte er es mit dieser Aussage, eine ganze Nation hinter diesem Ziel zu versammeln, das letztlich Realität wurde. Er kündigte in seiner Rede an, etwas so Unglaubliches zu erreichen, ohne eine konkrete Antwort darauf zu haben, wie genau dies möglich sein sollte. Er versprach: „Wir werden im kommenden Jahrzehnt zum Mond fliegen“. Kennedy, damals Präsident der USA, prägte diese Metapher in einem Vortrag 1962 an der Rice Universität. KENNEDYS PROMISEīut where do these moon shots come from? And why has it become so important to think more visionary?ĭistant goal: Departure into space – Photo: NASA on UnsplashJohn F. In the meantime, there are also more and more consultancies and companies that offer methods called „Moonshot Thinking“ and promise to develop ideas in a few steps and with simple tools that are as daring and visionary as the flight to the moon. These so-called Moonshots refer to projects or companies that radically change our consumption, our behavior and our communication. In this context, Uber, AirBnB and Netflix are repeatedly mentioned as examples of companies that have „made it“. Terms such as „exponential growth“, „disruptive changes“ and „moonshots“ have been used for several years now to characterize the times in which we live.
0 Comments
Leave a Reply. |